Friday, October 22, 2010
Week 9 post 1
The second major course assignment I felt provided much usefulness to us. This class is a communication class and we had to work together as a group during this assignment. This alone helps with our communication skills as a group. The better our communication the easier the project was going to be and if we needed to improve communication this assignment will help do so. Another useful aspect of this project was digging deep into an organization. The one my group chose for example was the ASPCA. While writing our paper and answering the questions it helps us really find out how the company thinks to an extent. How do they use certain tactics to appeal to the community. We learn how these companies use these tactics for their advantage. One example for the ASPCA was their appeal to emotion. They would play a sad song while they showed pictures of animals who were in need of help. This plays to anyones emotions because no one can just look at a starved puppy and be like,” haha so what?” No matter who you are this tactic they use gets to you in some way.
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I found that the 2nd assignment was much more useful as well. I was really happy to learn that we were working with the same group, because I felt that we had already developed a relationship which made communication much easier. Having the predefined sections made splitting up the work less tedious and everyone was willing to help in the editing process. Our group also selected a animal welfare group – PETA. This organization definitely uses appeal to emotion to the extreme, but their controversy is what also made them interesting. I don’t know why I was surprised to find out that they had such a large vegan campaign, but the correlation makes sense now. Overall, I support the idea of animal rights, but I do not advocate specific protest tactics and mission principles defined by PETA.
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