Appeal to fear was something discussed in chapter 10 that i felt was an important topic. Today's society uses this tactic whether it is from a commercial or a politicians campaign. This tactic can be very great for your argument because it will make the viewers want to agree with whatever you are saying.
As far as appealing to fear, commercials have the greatest impact on everyone i think. One commercial i remember vividly is the Life Alert one. This commercial is aimed towards scaring the elderly into getting this device because if they do not then there is the possibility that they will die. This is a strong approach and it is very effective i think. Playing off the emotions of your audience is a very succesful tactic. If you are able to master using this appeal to fear then you can bring a much stronger argument for your argument.
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